About Tami

TamiCreative in both digital and print with over 20 years experience in design, digital marketing, art direction, brand management and campaign & interactive strategy. Dedicated, steady employee who has consistently advanced throughout my career to positions of higher levels of responsibility and authority. Adapts well to rapidly changing corporate, client and project demands. Excels at maintaining great relationships with internal and external customers.

Portfolio


Experience

HTML/Email Campaign Developer (contract), OnMessage, Dallas, TX

February 2016 to present

Develop and test email campaignss working across multiple third-party ESPs including SalesForce Marketing Cloud (ExactTarget), MailChimp, CVENT and Constant Contact. Develop landing pages and maintain existing pages across multiple websites using various CMS platforms.

Scope of Work
  • Front-end development in collaboration with designers
  • Create and execute email campaigns through third-party email services
  • Optimize graphic elements
  • Ensure rendering consistency of email campaigns across multiple clients and browsers
  • Analyze email campaign performance and optimize results
  • Create new landing pages and update site content via CMS systems and CVENT
  • Adhere best practices and ongoing changes in the interactive development space
  • Email campaign segmentation, targeting and A/B testing
  • Perform and document quality assurance (QA) testing on new and existing emails and pages

Email Developer (contract), KForce, Dallas, TX

January 2016 to February 2016

Develop and test email campaigns in Oracle Eloqua.

Scope of Work
  • Front-end development in collaboration with designers
  • Ensure rendering consistency of email campaigns across multiple clients and browsers
  • Optimize graphic elements
  • Adhere best practices and ongoing changes in the interactive development space
  • Create and execute email campaigns through third-party email services
  • Email campaign segmentation, targeting and A/B testing
  • Analyze email campaign performance and optimize results
  • Perform and document quality assurance (QA) testing on new and existing emails and pages

Manager Digital Marketing, Tuesday Morning, Dallas, TX

February 2014 to January 2016

Strategized, implemented and tracked the results of all digital marketing (including email campaigns, social media, landing pages, display ads, website, SEO, SEM). Project manager for all content strategy marketing to ensure consistency of brand and product across all channels. Communicated with multiple vendors for trouble-shooting, support and requests.

Selected Accomplishments
  • Key player in the research and selection of a new Email Service Provider (Responsys). Lead person in the transition and implementation from the old ESP to the new ESP
  • Built multiple automated welcome programs for new customers joining the email program and loyalty program. Continual development of event-triggers communications to our customers
  • Email campaign segmentation and targeting using SQL queries
  • Key player in the research and selection of a new database provider. Key player in the transition and implementation from the old database provider to the new provider
  • Key player in the research and implementation of the gift card program

Senior Digital Designer, Tuesday Morning, Dallas, TX

April 2012 to January 2014

Managed marketing calendar for email and social campaigns. Designed, built, tested and executed email campaigns. Analyzed and reported on email effectiveness to optimize future campaigns. Performed usability testing to aid in targeting and list segmentation.

Selected Accomplishments
  • Created and executed email campaigns through third-party email service provider
  • Designed an inhouse HTML process which eliminated an extra layer of support from an outside vendor saving the company $240K annually
  • Streamlined the email process between buyers, allocation and marketing, eliminating multiple meetings per month and increasing lead-time by 7 days for an approved email

Art Director, 1st Global, Dallas, TX

May 2004 to April 2012

Responsible for total needs of the client to deliver complete corporate-quality branding, print and web solutions. Services included branding, web design and creation, HTML email campaign design and execution, promotional pieces, trade show displays, print ads, presentations and logo design.

Selected Accomplishments
  • Designed and coded event registration sites for annual educational events
  • Created and executed email campaigns through third-party email service provider
  • Designed and coded template-page layouts and corporate branding for main web site
  • Researched, selected and was an integral player in the integration of a Distributed Marketing Platform
  • Designed 606-page print textbook for our main educational offering

Various positions, TELUS Corporation, Vancouver, BC

May 1991 to August 2002

Various positions held within TELUS Corporation starting in administration and finishing in management.

Selected Accomplishments
  • Worked with clients in Dallas, Hong Kong and Korea to implement call centres into their facilities
  • Preparation of proposals and presentations on large-scale projects
  • Managed a staff of 75 taking calls from over 20,000 end-users for computer-related issues
  • Integral member of the IBM process improvement team for data centers