About Me

Hi, I'm Tami, an email developer and front-end web developer based in Colorado.

I'm an experienced digital professional focused on email marketing and front-end web development. I take pride in a job well done and enjoy working with like-minded, passionate individuals.

Salesforce Marketing Cloud
Campaign Monitor
Salesforce Pardot
Emfluence
Microsoft Dynamics
Maropost
mailchimp
Responsys
eloqua
AWeber
adestra
cvent
Constant Contact
iPost
Perspectives
Featured Success Story
Diamond Pet Foods
AAG
AAG
AZA
Credible Insights
Gatorade
AmerisourceBergen
Miami Dolphins
Upwork
Visit Dallas
AAG
AAG
AZA
CEO Communicator
Coffee + Dunn
Copart
General Counsel News
Innovent
HP
Keyless.co
OnMessage
PaymentFacilitator
Pizza Hut
Reap Marketing
Rexel
StoryDimensions
TracyLocke
Waterstone
Woodruff: Email Developer

[Mar 2021 - present]

  • Work with team on email marketing strategy to ensure emails and automated campaigns align with goals and objectives
  • Work with team on email program from initiation through to evaluation. This process includes requirements gathering, design, development, QA, scheduling, reporting and ongoing maintenance
  • Create and deploy email campaigns, including newsletters, promotions, and personalized content, to engage and retain the consumer base
  • Utilize coding skills to create responsive email templates that align with client brand identity and messaging.
  • Utilize data-driven insights to segment the email list effectively and target specific consumer groups with relevant and personalized content
  • Ensure list hygiene
  • Collaborate with cross-functional teams creating compelling email content, graphics and subject lines to drive open and click-through rates, then own the development, QA and launching of the emails
  • Conduct A/B tests to refine email performance and optimize key metrics, using the results to iterate on future campaigns for continuous improvement
  • Maintain a rigorous measurement and reporting system to track email campaign performance
  • Analyze key metrics, identify areas for improvement and develop strategies to enhance results
  • Ensure email campaigns comply with industry regulations and best practices, while seeking ways to improve compliance processes
  • Technical experience using SalesForce Marketing Cloud, Campaign Monitor, Pardot, Emfluence, Wrike, JIRA, Figma, Creative Cloud, Confluence, Litmus, Make, Zapier, ZeroBounce, BazaarVoice
  • Comfortable with AMPScript and SQL
Contractor: Front-End Web and Email Developer

[Jan 2016 - present]

  • Code emails using HTML and CSS and map data using AMPScript or LiquidScript including proofing and testing creative/content for accuracy
  • Execute email campaigns and journeys through third-party email service providers. Technical experience using SalesForce Marketing Cloud, MS Dynamics, Maropost, Responsys, Eloqua and MailChimp. Set up one-time campaigns in Adestra, Stensul, CVENT, AWeber and Constant Contact. Comfortable with LiquidScript, AMPScript and SQL
  • Email campaign journey building (simple to complex), segmentation, targeting and A/B testing
  • Ensure rendering consistency of email campaigns across multiple clients and browsers using Email on Acid or Litmus
  • Analyze email campaign performance and optimize results
  • Adhere best practices and ongoing changes in the interactive development space
  • Front-end web development (HTML, CSS, JS)
  • Work with web CMS platforms including Wordpress, Proteus, CVENT, MS Dynamics
  • Work with eCommerce solutions including WooCommerce, BigCommerce and 3dcart
  • Familiar with team communication apps including MS Teams, Zoom, Slack and Skype
  • Familiar with project tracking tools including Asana, ClickUp and Basecamp
  • Website ad placements using AdButler
  • Implement CAN-SPAM, CASL and GDPR compliance
  • Create digital assets for both static and HTML5 retargeting ads
Tuesday Morning: Manager Digital Marketing

[Feb 2014 - Jan 2016]

  • Strategized, implemented and tracked the results of all digital marketing (including email campaigns, social media, landing pages, display ads, website, SEO, SEM)
  • Project manager for all content strategy marketing to ensure consistency of brand and product across all channels
  • Key player in the research, selection and implementation of a new Email Service Provider (Oracle Responsys), a new database provider, the gift card program and local listings provider for contact us page
  • Worked with Broadleaf Commerce CMS for ongoing web maintenance
  • Coded and executed one-off and triggered HTML email campaigns
  • Email campaign segmentation, targeting and A/B testing. Reputation management of email lists
  • Managed digital marketing calendar across web, social and email
Tuesday Morning: Senior Digital Developer

[Apr 2012 – Jan 2014]

  • Managed marketing calendar for email and social campaigns
  • Designed, coded, tested and executed email campaigns
  • Analyzed and reported on email effectiveness to optimize future campaigns
  • Performed usability testing to aid in targeting and list segmentation.
1st Global: Art Director

[May 2004 – Apr 2012]

  • Responsible for total needs of the client to deliver complete corporate-quality branding, print and web solutions
  • Responsible for branding, web design and coding, HTML email campaign design and execution, promotional pieces, trade show displays, print ads, presentations and logo design
TELUS Corporation: Call Center Manager

[May 1991 – Aug 2002]

Various positions held within TELUS Corporation starting in administration and finishing in management.