Contractor: Front-End Web and Email Developer

[Jan 2016 – present]

• Code emails using HTML and CSS and map data using AMPScript or LiquidScript including proofing and testing creative/content for accuracy
• Execute email campaigns and journeys through third-party email service providers. Technical experience using SalesForce Marketing Cloud, MS Dynamics, Maropost, Responsys, Eloqua and MailChimp. Set up one-time campaigns in Adestra, Stensul, CVENT, AWeber and Constant Contact. Comfortable with LiquidScript, AMPScript and SQL
• Email campaign journey building (simple to complex), segmentation, targeting and A/B testing
• Ensure rendering consistency of email campaigns across multiple clients and browsers using Email on Acid or Litmus
• Analyze email campaign performance and optimize results
• Adhere best practices and ongoing changes in the interactive development space
• Front-end web development (HTML, CSS, JS)
• Work with web CMS platforms including Wordpress, Proteus, CVENT, MS Dynamics
• Work with eCommerce solutions including WooCommerce, BigCommerce and 3dcart
• Familiar with team communication apps including MS Teams, Zoom, Slack and Skype
• Familiar with project tracking tools including Asana, ClickUp and Basecamp
• Website ad placements using AdButler
• Implement CAN-SPAM, CASL and GDPR compliance
• Create digital assets for both static and HTML5 retargeting ads

Tuesday Morning: Manager Digital Marketing

[Feb 2014 – Jan 2016]

• Strategized, implemented and tracked the results of all digital marketing (including email campaigns, social media, landing pages, display ads, website, SEO, SEM)
• Project manager for all content strategy marketing to ensure consistency of brand and product across all channels
• Key player in the research, selection and implementation of a new Email Service Provider (Oracle Responsys), a new database provider, the gift card program and local listings provider for contact us page
• Worked with Broadleaf Commerce CMS for ongoing web maintenance
• Coded and executed one-off and triggered HTML email campaigns
• Email campaign segmentation, targeting and A/B testing. Reputation management of email lists
• Managed digital marketing calendar across web, social and email

Tuesday Morning: Senior Digital Developer

[Apr 2012 – Jan 2014]

• Managed marketing calendar for email and social campaigns
• Designed, coded, tested and executed email campaigns
• Analyzed and reported on email effectiveness to optimize future campaigns
• Performed usability testing to aid in targeting and list segmentation.

1st Global: Art Director

[May 2004 – Apr 2012]

• Responsible for total needs of the client to deliver complete corporate-quality branding, print and web solutions
• Responsible for branding, web design and coding, HTML email campaign design and execution, promotional pieces, trade show displays, print ads, presentations and logo design

TELUS Corporation: Call Center Manager

[May 1991 – Aug 2002]

Various positions held within TELUS Corporation starting in administration and finishing in management.